Marketing & Promotion is defined as "the performance of business activities that direct the flow of goods and services from the producer to the consumer or user." This definition from a church point of view is, a church aimed at satisfying the peoples needs and wants. 

This activity can be using newspaper advertisements, websites, billboards, posters, postcards, or whatever media that is needed to reach out to the people.  It doesn’t matter what level of actions this falls under.  Personal contact still goes into any event that is designed to draw people to the Lord Jesus Christ.  Therefore, it doesn't matter what a church chooses to call it; the point of a marketing & promotion plan is to develop services and ministries to attract and to satisfy the needs or wants of the people.

The 'product' our churches have today is the same as it was over 2000 years ago.  Our number one objective as a New Testament church is to tell every age of people that Christ Jesus died for our sins. This message (the product) is the same.

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